Murphy’s Notes, Penguin’s Footprints

Events and Exhibitions

Organize and manage 10+ exhibitions and forums annually, both domestic and international, including: RISC-V Summit, TSMC OIP Ecosystem Forum, TSMC Technology Symposium, Embedded World, etc

Plan and execute in-house events such as Andes RISC-V CON, Webinars, Roadshows

Handle end-to-end event planning, including agenda, logistics, speaker coordination, and follow-up

Troubleshoot on-site challenges and adapt plans as needed to ensure seamless execution

Marketing and Branding

Plan and execute global marketing strategies to enhance brand recognition

Maintain the brand’s digital presence across the website, social media, and EDM campaigns

Design and produce marketing materials, including brochures, presentations, and company giveaways

Create engaging content such as promotional videos, event highlights, and product features

Ensure visual and messaging consistency across all platforms to strengthen brand identity

Tools: Benchmark, Beefree, HTML, WordPress, Elementor, Meta Business Suite, Canva, Adobe Illustrator, Premiere

PR and Communication

Write and edit press releases in both English and Chinese for product launches and major events

Liaise with media outlets and industry partners to confirm product details, messaging, and release schedules

Coordinate the release of PR content on official websites and social media platforms

Translate English press releases into Chinese while ensuring tone, clarity, and accuracy

International Collaboration

Manage and coordinate 5+ international collaboration projects, fostering successful industry partnerships and securing government funding

Host international meetings with global partners, managing logistics, agendas, and follow-ups

Receive and lead 8+ delegations from Europe, Thailand, and Japan; provide English guided tours in the exhibition hall and company introduciton presentations

Work closely with international offices (e.g., US, Thailand, Europe) to facilitate industry connections and collaboration

International Marketing Strategy Planning and Execution

Plan and execute international marketing strategies to enhance ITRI’s global brand recognition and image. Initiate and implement various approaches, including launching an English website, producing bilingual newsletters and press releases, organizing English webinars, and proposing workshop submissions at international exhibitions (e.g., IEEE ICRA).

Collaborate with overseas offices in Europe, Japan, and the U.S. to align strategies with regional industry trends, and coordinate with cross-functional teams to ensure consistent global messaging.

Result: expanded ITRI’s international exposure, strengthened global brand perception, facilitated follow-up collaboration opportunities, and achieved over 90% visitor satisfaction. The English webinar attracted 195 live viewers—a 388% increase from last year’s peak attendance of 40—demonstrating a significant improvement in global engagement.

Andes RISC-V CON – Annual Industry Seminar

Spearheaded the end-to-end planning and execution of Andes RISC-V CON, attracting over 600 registrants for the 2023 event. Successfully secured 11 sponsors for the 2023 Hsinchu conference and 9 sponsors for the 2024 edition—the highest sponsorship record achieved in recent years. Managed speaker line-ups, venue logistics, bilingual promotional campaigns, booth setup, and live operations across Taiwan, Shanghai, Shenzhen, and Tokyo.

As the sole Marcom representative, I led on-site execution, hosted the event as emcee, and organized a press conference, efficiently managing real-time issues to ensure seamless coordination. Post-event, I analyzed surveys, registration data, and engagement metrics to deliver improvement-focused reports.

Result: Achieved a 95% attendee satisfaction rate and strengthened brand visibility across Asia’s semiconductor and RISC-V ecosystem.

Bilingual Marketing Communications: Press Releases, Brochures, and Social Media Campaigns

Created 10+ bilingual press releases and brochures, covering new technology launches, strategic partnerships, and participation in global exhibitions. Developed core content for industry award applications, leading to EEAwards submissions and a successful win, with product messaging materials recognized for clarity and innovation.

Result: Achieved audience growth with an increase of 200+ followers on the Facebook fan page and 521 followers on the WeChat official account.